(800)-218-6484
Core Skills - Communication, content creation
Educational Qualification - Bachelor’s degree in a related field
About the Role
RD Global is a software consultancy with focus on Web & Application Development, UX Design, Robotic Process Automation (RPA), Mobile Development, IOT and Cloud Enabling. We develop software solutions for our partners by combining our professional expertise, domain experience and knowledge of latest technology trends. You may learn more about us at https://www.rdglobalinc.com/. Agenzee is our SaaS product that manages NIPR Insurance licenses and carrier appointments with ease. You may learn more about us at https://agenzee.com/.
The Marketing Content Writer will be responsible for producing engaging content for web, social media, email, and print channels that align with RD Global’s & Agenzee’s mission and values. As a Content Writer, you will help to shape and increase the visibility of our brand by creating high quality, informative, and compelling content that will be distributed across diverse marketing channels.
Responsibilities:
- Primary focus will be on researching and writing SEO-optimized content for websites, blogs, emails, social media, white papers, articles, landing pages, press releases, sales collateral, infographics, podcasts, etc
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and readable to organically elevate website placement in search engine results
- Meet SEO traffic goals month over month by creating content that ranks or generates passive backlinks
- Produce informative, effective emails (e.g., announcements, digests, newsletters).
- Produce electronic and print literature and other booth materials for conferences
- Plan and execute social media campaigns, including writing, creating, and posting engaging content for Facebook, LinkedIn, and Twitter
- Work closely with graphic designers to generate new imagery
Qualifications:
- Bachelor's degree in English, Journalism, Communications, Marketing, or related field
- Minimum three years of marketing copywriting writing experience with a focus on Insurance or B2B SaaS solutions
- Ability to create compelling, engaging content
- Exceptional written and verbal communication skills
- Attention to detail and ability to meet deadlines
- Understanding of SEO best practices, as well as keyword research tools, knowing how the tools can be used to help improve websites
- Demonstrable writing skills for a variety of content, including blog posts, social media posts, web pages, white papers, infographics, email content, video scripts, press releases, landing pages, sales collateral, podcasts, etc.
- Excellence in proofreading content for spelling, grammar, and punctuation as well as consistency of brand-aligned language and style
- Understanding of content performance metrics and how to evaluate content quality
- Experience using marketing automation tools, like HubSpot, Salesforce, Figma is a plus
- Strong organizational, project management, and time management skills
- Submit content writing portfolio that includes writing samples, blogs, email copy, web pages, newsletters, etc.